We like to think we’re making choices, but advertising whispers otherwise. The products we buy, the trends we chase, the “perfect” lives we envy—sometimes it’s less persuasion, more mind control. Welcome to the subtle art of societal gaslighting, sponsored by capitalism and a clever tagline.

The Invisible Hand with a Megaphone
Every billboard, banner, and pop-up ad isn’t selling a product—it’s selling doubt, fear, or longing. We’re told we need beauty, speed, efficiency, or status, and if we don’t buy in, it’s our fault. This isn’t just marketing; it’s a cultural hypnosis where the conscious mind protests while the subconscious reaches for the credit card. Advertising: turning 'I want' into 'I must' since forever. Share on X

Media Matrix: your subconscious’s new office manager.

Desire Masquerading as Choice
Have you ever questioned why trends feel inevitable? Social media algorithms, influencer culture, and targeted ads make you believe you’re deciding, but really the script was written years ago. The “freedom” to choose is often just the illusion that you’re not being nudged, manipulated, or outright gaslit into conformity. Society didn’t vote for your desires. Marketing did. Share on X

When the billboard whispers more truth about you than your therapist.

The Psychology of Want
Brands understand human cognition better than most of us understand ourselves. Scarcity, social proof, and emotional hooks prime us for impulse, embedding guilt or aspiration into every purchase. When you buy, you’re both the subject and the experiment. The gaslight flickers in neon: we feel empowered, yet we’re guided, corralled, and measured like livestock. We are all test subjects in the endless A/B split of consumerism. Share on X

Desire is optional. Gaslighting is included.